Clusters, leaders, and corporate culture are the secret. An interview with Smithsonian Institution’s historian Arthur P. Molella. “We know much more today about sustaining creative cultures,” said Arthur P. Molella, Historian, and Director Emeritus of the Lemelson Center for the Study of Invention and Innovation, at the Smithsonian Institution in Washington, D.C. Scholars have identified changes in the innovation processes, especially in the 19th and 20th centuries, and found ground to take a historical approach to assess complex contemporary innovation practices[i]. One such finding is that physical, social and cultural proximity matter in creating and sustaining innovative environments. History has proven this time and again, and Silicon Valley is the latest proof to the claim. There are special mixes of […]
Innovation: lessons from a historian
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]