How the U.S. explains its problem of lessened productivity amid a technology revolution. “We can see innovation everywhere but in the productivity statistics.” This sentence that paraphrases economist Robert Solow, is by now a common observation in Washington, D.C. In the United States, policymakers worry about the fall in their national productivity. Despite its recovery in 2017, it is still performing well under par by historical standards. Productivity change in the nonfarm business sector, 1947-2017 Source: U.S. Bureau of Labor Statistics The government has an explanation. They claim that invention has grown at a speedy pace, but it has not diffused to firms. This disconnect, in turn, is related to with the lack of entrepreneurial spirit. New firms are not […]
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]