Putting Data to Work for CFOs

By Andres Jalfen, CFO for IBM Latin America Artificial intelligence (AI) is one of the most frequently discussed topics in business today. It undeniably presents huge opportunities to senior executives in all fields, and none more so than the CFO. In a recent IBM Institute for Business Value study, CEOs affirm that finance is one of the top-five investment areas for artificial intelligence. In fact, from a CFO perspective, it shows that top performers already have established operational and analytical uses for cognitive technologies and understand their value. Pressure on CFOs to enable enterprise agility and help their businesses make better decisions are intensifying and finance organizations must now proactively manage business growth and risk. Still according to the study, […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...