Digital transformation: Darwinism in the fourth industrial revolution

Interview with Mauro Echeverri, Head of Finance, Swarovski Digital Transformation is, or at least should be, among the top priorities for companies that want to survive in the fourth industrial revolution. A company that lags in digital innovation is at risk of disappearing as new, highly-digitalized competitors move in. Austria-based jewelry giant Swarovski, a company that dates back to 1895 and with presence in 170 countries, knows how to thrive in this environment. Despite Latin America’s woes, the company increased its stores in the region from 600 in 2013, to 800 last year. And the future looks even brighter. We spoke with the company’s Head of Finance, Mauro Echeverri, to learn more about digital transformation in the 123-year-old company. What […]

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