Interview with Miguel Ruíz Tapia, CFO, CP Latina A CFO has one of the most multi-faceted jobs within a corporation, covering everything from the everyday operational aspects of running a multinationa,l to keeping an eye on technology developments and the potential impacts on business stemming from global political and economic issues. To learn more about those impacts on the role of a Latin American multinational chief executive officer, we spoke with Miguel Ruíz Tapia, CFO of CP Latina, the region’s largest geothermal exploration and drilling company. In today’s changing markets and their effect on currencies, Mr. Ruiz believes there is one topic, functional currency, that CFOs in the region should put on their spotlight. As technology and globalization rapidly bring changes […]
How the role of the CFO is evolving
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]