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EXCLUSIVE: Digital economy challenges for Brazil’s industry

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Digital economy challenges for Latin American countries are at the top of the agenda of both government and enterprises. How companies should incorporate higher levels of connected and smart operations, thus moving effectively towards industry 4.0, is the question raised by entrepreneurs, politicians and academics. In March, the Brazilian government launched an incentive package aiming at fostering the adoption of digital technologies by Brazilian firms. What is the outlook of this program and can it help companies in the region claim a leading role in the digital economy? Read the full column by Maria Tereza Fleury, Professor of International Strategy […]
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