It’s not what you say, it’s what you do ‘The cowl does not make the monk’ is a common Spanish saying that could well be used to summarize the unsettling results of a statistical experiment we carried out. It was aimed at spotting differences in financial behavior and performance between innovators and non-innovators in Latin America. We selected thirty firms from the list of the biggest 600, publicly traded, non-financial companies in the region. The ones chosen, had been named the most innovative firms, on rankings published by Forbes, Fast Company, Strategy&, Dinero, La Nacion, and other (See list below). In all cases, they made these lists because of their reputation as product innovators. We then built a set of […]
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