Type to search

The loyalty-creating strategies of Peru’s Pacasmayo

Cement might seem like an unlikely place to find innovation, and ample use of data. However, Stanford graduate Martín Ferraro, Innovation Manager at Peru’s Cementos Pacasmayo, offers evidence to the contrary. “Innovation is part of the company’s DNA. This year marks Pacasmayo’s 60th in business, and if there is something that has characterized our development, […]
To read this post, you must purchase a Latin Trade Business Intelligence Subscription.
Scroll to top of page
Begin Zoho Tracking Code for Analytics