The loyalty-creating strategies of Peru’s Pacasmayo

Cement might seem like an unlikely place to find innovation, and ample use of data. However, Stanford graduate Martín Ferraro, Innovation Manager at Peru’s Cementos Pacasmayo, offers evidence to the contrary. “Innovation is part of the company’s DNA. This year marks Pacasmayo’s 60th in business, and if there is something that has characterized our development, it’s innovation,” he told Latin Trade. Product innovation Pacasmayo is almost the sole producer in Peru’s northern region, a market structure that could serve as the perfect environment for complacency and non-innovative behavior. EBITDA margins in the Peruvian cement industry are also high by Latin American standards (Unacem 20 percent, Yura 34 percet and Pacasmayo 30 percent. The Latin Trade 500 average ex-Peru is 19 […]


“Latin America, the vision of its leaders” A book by Andrés Rugeles and 100 regional leaders

The Colombian Andrés Rugeles has achieved an almost impossible...

Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]