Samsung: focus on premium segments

Strategies to profit from the World Cup and changing demographics Television manufacturers the world over wait four years to have a dream season: World Cup Summer. As the moment nears, they get ready to meet a sales peak that enhances financial performance of those who get it right. With better technologies available, this year buyers will seek superior viewer experiences. An obvious first step to feel closer to a premium seat on a Russian stadium is enlarging the size of the screen, and that’s what the Senior Manager Marketing Latin America of Samsung, Arthur Wong expects will happen. Price is always a factor for Latin American households, he said in an interview with Latin Trade, but the Cup will probably […]

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The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]