Samsung: focus on premium segments

Strategies to profit from the World Cup and changing demographics Television manufacturers the world over wait four years to have a dream season: World Cup Summer. As the moment nears, they get ready to meet a sales peak that enhances financial performance of those who get it right. With better technologies available, this year buyers will seek superior viewer experiences. An obvious first step to feel closer to a premium seat on a Russian stadium is enlarging the size of the screen, and that’s what the Senior Manager Marketing Latin America of Samsung, Arthur Wong expects will happen. Price is always a factor for Latin American households, he said in an interview with Latin Trade, but the Cup will probably […]

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