Heraldo Muñoz, Minister of Foreign Affairs of Chile, states the country’s integration strategy “We believe that the regional market is the most appropriate for export diversification. It is the most important market for exports of manufactures and services, and for most exporting companies, especially small and medium-size enterprises,” said Heraldo Muñoz, Minister of Foreign Affairs of Chile, addressing attendees at the celebration of the 40th anniversary of the Latin American Program of the Wilson Center, in Washington D.C. However, intra-regional trade is not large enough in Latin America. While it represents 69 percent of total trade in Europe, and 50 percent in North America, it’s only 26 percent in Latin America and the Caribbean, the Minister said. “Regional integration […]
The Chilean strategy
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]