Interview with Philip Behn. “What I’ve seen in my experience in China, in Brazil, in the United States and in Mexico, is that innovation of user experience is not that difficult,” said Philip Behn, Senior Vice President of e-Commerce at Walmart Mexico. In general, they are innovations that can be done at a very low cost, they are quick and easily copied, he explained: “We can take a model from a retailer that is doing very well in Japan, we bring it to Mexico and that’s it”. The problem is that they do not generate permanent advantages over competitors. “I can do that, but so can anyone else.” Contrary to what many people think, Behn believes that the important thing […]
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