With a general consensus and optimism about the growth potential of the airline business in Latin America, the first regional summit of CAPA-Center for Aviation ended in Cartagena de Indias, Colombia. The summit gathered top representatives of Latin American airlines, airports and services in the sector. “With half the penetration the UK has, we can add 200 million passengers and $100 million to the regional GDP,” said Claudia Sender Ramírez, vice president of LATAM’s customer area and president for Brazil. Se added that Latin Americans travel less than the average in other countries. While in 2016 the average in the United Kingdom was 4.22 trips per person per year and in the United States 2.87, in Latin American countries the […]
Airlines aim for 200 million passengers annually in region
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]