“We always start with price”

Key aspects of the marketing strategy at retail giant Walmart. “We always start with price,” said Tony Rogers, Walmart´s Chief Marketing Officer. Price is without a doubt, the idée-force in Walmart’s marketing which, in turn, points from many directions at serving the company’s motto: “We save people money so they can live better.” “Convenience is ok, but we prioritize price leadership,” Rogers said. That is not an easy strategy to follow even for the retail giant. The CMO concedes that convenience has gained relevance and its important is increasing at a rapid pace with new, harder standards being set daily by digital companies. Labor demographics and technical changes have shaped these new preferences. In the United States, he added, 60 […]


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Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]