Disruptive business models: Uber in Latin America

By Maria Tereza Fleury, Dean of FGV SP and professor of FGV EAESP Digital technology creates not only new products and services, it changes the rules of competition, spinning off disruptive business models that may eventually clash with local institutions. Spotify has changed the music industry, Airbnb has changed the hospitality industry and Uber is causing turmoil in the transportation industry, provoking either strong positive or negative reactions from customers and local cab drivers. Founded in San Francisco by Travis Kalanick and Garret Camp in 2009, Uber’s creators developed a mobile app that allows customers to request drivers through their smartphones. Nowadays the service is available in more than 480 cities in 70 countries around the world. The company offers the following […]