Buenos Aires, all of the passions

An extraordinary strategy for gaining new tourists that includes using big data. An interview with Gonzalo Robredo, director of the Buenos Aires Tourism Office. “Buenos Aires, all of the passions.” That’s how Gonzalo Robredo, director of Tourism for the City of Buenos Aires and his team want to promote Argentina’s capital. More than the passion for football and its idols, or the passion for tango, beef, and Malbec, they want to show off the enormous cultural wealth on offer from the city on the Rio de la Plata. Even more interesting, they are the first in Latin America to enlist the help of data to meet their goal of increasing the number of tourists who visit the city each year […]