With private and public investigations spreading across the region, it now seems more evident than ever that when it comes to tackling corruption, companies and government’s should put their money where their mouth is, specially where the public can see it. One way of tackling issues such as public and private sector corruption, and promoting integrity, accountability and transparency, is through the power of technology. An initiative led by Citigroup plans to do just that. Working together with tech giants including IBM, Facebook, MasterCard, Microsoft, and others, Citi has launched the worldwide Tech for Integrity Challenge, or T41. The initiative will provide public sector entities with access to tech innovators and their ideas on how to increase transparency and efficiency. […]
Want to help fight corruption? This challenge could be for you
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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]