Analytics, a new face for Big Data

The use of large volumes of data has become a necessity for all companies. Thanks to analytics they can also use that information to improve their market position. A few years ago, getting financial information from inside any organization was a long, costly and time-consuming process. CFOs were obliged to cede their strategic role to those within the company to spend time ‘looking for the numbers for every area’ or ‘pressuring people to obtain them as soon as possible’. These processes could take weeks. Luckily, this has changed with the coming of digital platforms and tools for managing huge volumes of data – known as ‘Big Data.’ Senior managers now have direct access to all of the data related to […]