New satellite-powered systems will unlock new applications and markets. Businesses and governments must know where satellite technology is heading, and how it can improve their performance. Interview with Intelsat’s Carmen González-Sanfeliú Demand for next-generation satellite broadband capacity from wireless and enterprise networks is expected to grow at a staggering 62 percent every year through 2024 in Latin America, Carmen González-Sanfeliú, Intelsat’s Regional Vice President for Latin America and Caribbean, told Latin Trade. From her base in Miami, she has led the company’s Latin American operations for more than a decade and for years has been on Latin Trade’s Top Businesswomen ranking. To meet these new needs, Intelsat – the world’s largest satellite operator – invested more than $1.5 billion over […]
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The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]