Laxman Narasimhan became Latin America CEO for PepsiCo in September 2014, an interesting time for his industry in the region for multiple factors: the impact of the economic slowdown on the consumption of foods and beverages, the growing debate about taxes on sugar-sweetened drink, the changes in consumer habits as interest on healthy dieting grows, and the emerging importance of the digital age in marketing. Latin Trade interviewed the India-born executive in the aftermath of his participation as keynote panelist in the Council of the Americas Symposium and Bravo Business Awards, held in Miami. Our conversation with Narasimhan included his views on industry trends, taxes on soft-drinks, marketing and talent. A long-term perspective “If you think about the next year […]
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