Christine Lagarde on how to execute on gender equality

Ideas on how firms and governments should deliver on their commitment to gender parity. Christine Lagarde, Managing Director of the IMF.   By Santiago Gutiérrez “Women’s economic empowerment is both a game changer and a no brainer,” said Christine Lagarde, managing director of the International Monetary Fund, at the meeting of the Asia-Pacific Economic Cooperation, APEC, in Lima, Peru. Most countries publicly declare their interest in accelerating economic growth and fostering inclusive growth, but their actions seem to have limited effects to say the least. As an example, only 20 percent of the members of parliaments in the world are women.  A wide gap in pay and labor participation between men and women attests to feeble policy execution practices, and […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...