Argentine inflation: virtual reality

With politics again sparring with mathematics, Argentina’s Minister of Economy and Finance Alfonso Prat-Gay told the annual assembly of the Latin American Federation of Banks in Buenos Aires that in the last three months inflation has stood at 1.3% per month which, projected to the end of 2017, would translate to about 16% per year. “That’s below what we promised we would achieve by the end of next year,” he said. What Prat-Gay avoided saying to the mainly foreign audience is that the projections anticipate that inflation in 2016 – the first year of operations for his economic team – would be around 40%. Curiously, on the same day the minister made his remarks to the bankers, it was announced that […]

Related

Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...