The concrete ways in which big businesses are making compatible business sustainability, economic development and societal goals. Putting executives from secular arch-rivals Pepsico and Coca-Cola in the same room is not as hard as you might think. You just have to make them talk sustainability. That’s what McGill University, the Inter-American Development Bank, and Google did in Montreal a few days ago. They gathered experts from academia, civil society, government, media and the business world to discuss how to bridge the gap between two apparently disparate things: economic development and profitable private business. Sustainability has proven to be the middle ground where these two concepts meet. Furthermore, companies have slowly come to realize that the intentional promotion of a better, […]
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