Image readers: The new era of marketing

The software that knows what you consume by “looking” at your social media pictures The next time a photo is published on a social network like Facebook, Twitter or Instagram, there may be an embedded software watching. And if the photo includes a product of some kind like a beer or a package of cookies, this image-reading software will send the information to the mass consumption product manufacturer. It’s the latest generation of how to follow up on brands and their advertising campaigns. In the past the products would have been followed up with coupons or the number of times a consumer clicks on a banner. “Now the companies are even watching all the images that are published on the social networks,” […]

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Global Tourism Industry on Track for Full Recovery by 2024

The global tourism industry is set to reach, and possibly surpass, pre-pandemic levels by the end of 2024, according to the World Economic Forum (WEF). Five years post-COVID-19, the sector is experiencing a robust resurgence driven by a surge in international travel, improved air connectivity, and strong rebounds in key regions. However, global dynamics must be managed carefully to ensure stable and continuous growth. In 2023, international tourism reached 88% of its 2019 levels, a significant recovery favored by the reopening of Asian markets, as highlighted by the United Nations World Tourism Organization (UNWTO). The Middle East led the way, surpassing pre-pandemic levels by around 20%, with Europe, the Americas, and Africa following close behind at approximately 90% of their […]