Image readers: The new era of marketing

The software that knows what you consume by “looking” at your social media pictures The next time a photo is published on a social network like Facebook, Twitter or Instagram, there may be an embedded software watching. And if the photo includes a product of some kind like a beer or a package of cookies, this image-reading software will send the information to the mass consumption product manufacturer. It’s the latest generation of how to follow up on brands and their advertising campaigns. In the past the products would have been followed up with coupons or the number of times a consumer clicks on a banner. “Now the companies are even watching all the images that are published on the social networks,” […]