An interview with World Development Report co-director Luis Felipe López Calva By Élida Bustos At a time when the sewage of corruption sweeps through the government of Brazil’s Dilma Rousseff, and in Argentina the dirty dishes from the previous administration fill pages and pages of newspapers, a group of economists from the World Bank is quietly working to systematize procedures to help reduce the bad habits of public administration. Leading the research is economist Luis Felipe López-Calva. When he speaks of fighting corruption,he always thinks in terms of “capacity building,” whether it be of officials or the State itself, but he never speaks of those who might be seated at the negotiating table to design policies and, at the same […]
Three messages from the World Bank to tackle corruption in Latin America
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Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]