By Jaime Mejía The current global economic scenario is not the most encouraging due to the slowdown of economies such as China and Russia, the drop in crude oil prices and other commodities. But this scene presents an opportunity for Latin America to stand out and take the lead once again as a global economic engine. That is the view of Stegan Selig, Undersecretary of International Trade of the U.S. Department of Commerce. In an exclusive interview with Latin Trade, Selig gave his reasons for being so optimistic about Latin America’s future in the short-term amidst a gloomy global scenario. The performance of the region’s economies are the reason for being optimistic, Selig said. Although there are negative forecasts about […]
Interview with Stefan Selig, U.S. Undersecretary of International Trade
Related
How to Manage Geopolitical Risks in Latin America. Challenges and Opportunities: An Interview with The Honourable Alexander Brennan, Brennan & Partners.
Olympic Games’ Memorability: Brand Strategy and the Challenges of Modern Engagement
The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]