Latin Infrastructure Guide: The largest projects in the region

Latin America is making steady progress in terms of infrastructure. In fact Latin Trade’s most recent Infrastructure Index showed that all countries made significant progress compared with 2014. On the agenda of many of the region’s governments are improvements, and new, airports, railways and highways. The Latin Infrastructure Guide offers a detailed look at the largest projects open for bidding in eight Latin American countries. Leading the guide in terms of number of bids is Brazil, with a total of 12. The largest of these is the $2.49-billion project for the 35-year concession to build and operate almost 2,000 kilometers of railway connecting Vitoria, Rio de Janeiro, with Porto Central. The project is scheduled to be complete by the third-quarter […]

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Olympic Games’ Memorability:  Brand Strategy and the Challenges of Modern Engagement

The Olympics have long been more than a global athletic competition; they are a cultural institution that transcends national boundaries and generations. As the world evolves, so does the branding and media landscape surrounding the Games. This year’s Olympics not only highlighted the importance of long-term brand investments but also demonstrated how athletes and digital platforms can create an unprecedented level of engagement with global audiences. However, as the Games adapt to new trends, they also confront challenges that demand careful consideration from both brands and organizers. The Power of Long-Term Brand Investment Long-term commitment has proven to be the most effective strategy for brands associated with the Olympics. Many companies have invested heavily in this global event, focusing on […]

Nature’s Currency: How Biodiversity Credits are Reshaping Conservation

By Victoria Galeano* Imagine sipping your morning coffee in a...