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|  By Jorge Becerra and Martin Reeves   | Few imagined that Natura, the Brazilian cosmetics company, would become a world leader in its sector less than two decades after innovating in key elements of its business model. The model embraces everything from a direct distribution scheme built on the basis of the community orientation of Latin American society, to interpreting a growing interest in “well-being”; imagining the development of sustainable and environmentally friendly products; and a model of innovation that brings its own developments to partnerships with Latin American universities and small local producers, while establishing sustainable supply chains […]
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