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Latin America’s long-term growth market: Empty Nesters

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Latin America is the world’s fastest aging region. According to the UN’s Economic Commission for Latin America and the Caribbean (ECLAC), 40 years from now the number of Latin Americans over 60 years old will have tripled to almost 200 million. To an even greater degree than baby boomers in the United States, elderly Latin Americans will wield disproportionate economic and political influence. They will demand better healthcare, modern public transit, and safer streets. For consumer marketers, children and teens will be a declining market while the elderly will be a booming one. Today, most Latin Americans who are 60 […]
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