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Multilatinas: To go or not to go?

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The Internationalization Imperative for Global Latinas As the economic climate becomes more challenging, Latin American companies are questioning the need to go international. Executives cite several hurdles to be overcome – lack of talent, different business cultures and risk management. Are these reasons good enough to hold back? Can firms survive and thrive in today’s business world by staying domestic?  Traditional theories tell us that companies go international looking for natural resources they lack at home, to become more efficient by being able to leverage cheaper labor costs and searching for markets to acquire size. The first two reasons are usually […]
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