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By Jerry Haar Last month’s announcement of a U.S.-Cuba normalization accord has produced euphoria among American companies and entrepreneurs, even though the trade and financial provisions of the agreement are more fine-tuning than major change. Only full removal of the embargo (which only Congress can do) will create a myriad of profitable opportunities in sectors such as tourism and agribusiness, despite the first-mover advantages of Canadian, European and Asian companies presently doing business with Cuba. American business should be fully aware of the risks involved in a post-embargo environment. To begin with, there is the economic landscape. Cuba is an […]
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