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Multilatinas: Internationalization – Do you have what it takes to take your company abroad?

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By Henry Manzano * How multinational corporations succeed outside their local markets. In the last two decades, the names of Latin American brands – from food and beverage, to financial institutions, retail and even fashion – have been gaining traction and getting in the spotlight of the global business scenario. The emergence and fast-paced growth of the so-called multilatinas is enabling the presence of Latin American-native products, services, solutions, and even human capital, across the globe. According to a global research report by HSBC on multilatinas, outbound foreign direct investment in Latin America multiplied by 30, going from $2 billion […]
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