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Multilatinas: Domestic Expansion – All in the Family

To successfully grow, Brazilian companies must pay close attention to domestic consumers’ needs. Two leading companies have increased their businesses by doing just that. After years anchored by the size of Brazil, and the consumption needs of a country pushed by easier credit, companies have to be competitive on their own merit. Conducting business in the climate of a stagnant economy and many major competitors, expansion requires that businesses offer the market products and services that meet the diverse interests of customers. Leaders like Stefanini IT Solutions, a provider of information technology solutions, and the cosmetic company O Boticário may […]
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