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Selman Careaga, VP Marketing for Coca Cola Mexico discusses the company’s marketing strategy in Latin America. By Selman Careaga, VP marketing, Coca Cola Mexico Digital platforms have completely transformed how brands interact with consumers – and how Coca-Cola does too. Our biggest campaigns, such as our work around the World Cup, “Reasons to Believe,” and “Share a Coke,” would not have been so infinitely successful if it had not been for digital amplification. But this isn’t to say that this huge shift towards technology is making other forms of media redundant. More traditional ways of communicating are still valid and […]
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