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After a bleak 2013, Wal-Mart will probably recover in Mexico. Challenges for retailers in the region. By Santiago Gutierrez Wal-Mart is the undisputed king of retail in Latin America. Last year the U.S.-based company sold $77 billion in this market. A distant second was French Casino with $34.1 billion regional sales, followed by Chilean Cencosud ($30.5 billion,) Brazilian CBD ($24.6 billion,) French Carrefour ($19 billion,) and Chilean Falabella ($14.5 billion). Wal-Mart took to Latin America the same lower pricing strategy it follows in all parts of the world. However, in 2013 the “Every Day Low Price” mantra was not enough […]
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