LOADING

Type to search

Share
In the same week that Starbucks opened in Colombia, Juan Váldez began operations in Miami. By Mark Keller Juan Váldez, the Colombian coffee chain owned by the Colombian Coffee Growers Federation (Procafecol), began operations in Miami this week, with plans to expand throughout the state of Florida in coming months. The opening comes the same week that U.S. coffee chain Starbucks began operations in Colombia – Juan Váldez’s home turf. How does the Colombian coffee chain plan to undertake expansion in a competitive market in the United States? What differentiates it from its competitors? Latin Business Chronicle addressed these questions […]
To read this post, you must purchase a Latin Trade Business Intelligence Subscription.
Scroll to top of page