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Why CFOs Should Help Set Company Strategy

It’s time to change the way we think about CFOs—and the way they think about themselves. By Robert A. Howell The current view—which gets pushed by business schools and carried into the executive suite—sees finance officers as little more than number crunchers. They settle the books and look after regulatory compliance, without taking any bigger role in steering company strategy. CFOs analyze the financial impact of a company’s moves after they’re made—not when they’re still being planned. But that approach just doesn’t work anymore, for CFOs or the companies they serve. The world is changing too fast and economic uncertainty […]
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