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TECHTRENDS: The E-commerce Explosion

  Online retailers and old-fashioned storefronts turn to easy-to-use platforms, mobile apps and cross-border trade to compete for swelling e-commerce sales. For many consumers, spotting a shoe they want in a magazine, on a billboard or somebody’s feet can be exciting. But each step to buying a pair, from driving to the store to finding parking and the right size in stock, and then waiting to pay, can be a drag. Enter Netshoes, an online sporting goods store. The São Paulo-based company launched a shoe-finding app in 2013 that enables users to snap a photo of shoes on a smartphone. […]
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