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Traditionally, donors had limited information to make difficult giving decisions. New trends in the way social cause organizations measure their impact is now helping donors get more “bang for the buck.”

A child’s life in South Africa is saved from malaria, an ex-convict in New York City starts his own small business and never goes back to jail, or a teenage girl in Colombia is the first one in her family to finish high school. These are “little miracles” that happen every day in the world without being publicizedon big headlines or TV reality shows.

Behind these miracles stands the world of philanthropy, a complex universe that requires the action of thousands of organizations working for the most unimaginable causes in every corner of the planet. Their livelihood depends on the decision of donors, individuals, or large foundations that extend their giving hand to champion those causes. But how do these donors know their giving reaches the noble causes they support? And how do they make sure they get the best “bang for the buck”?

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