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Blanca Treviño • The value of having tough customers

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CEO, SOFTTEK 2004 TECHNOLOGY LEADER OF THE YEAR In 1997, the Mexican technology company Softtek signed a contract with a marketing firm to evaluate the viability of exporting its services to the United States. “It cost $300,000 that we didn’t have,” recalled Blanca Treviño, the company’s CEO. The outcome of the research clearly showed that […]
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