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Mars, makers of M&Ms, Snickers and Milky Way, launches astrategy to raiseconsumption of its products in the region,while supporting cocoa producers.

With $200 million to invest in Latin America over the next 12 months, Mars will try to take advantage of the region’s economic growth to raise its chocolate consumption: ironically in the cradle of cocoa, consumption is among the lowest in the world.

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