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Google develops contest for Latin America’s developers

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The contest will challenge the region’s developers to make innovative apps with Google software to improve the workings of SMEs.

With the aim of bringing attention to Latin America’s tech developers, and working to help the region’s small and medium enterprises (SMEs), Google launched a competition last week which it hopes will do both. The new program, called Developer Bus, invites developers in four Latin American centers of the tech industry: Buenos Aires, Bogota, Mexico City, and São Paulo, participating in teams, to develop apps using Google software that can help Latin America’s  SMEs. The contest will be broadcast live on YouTube – giving it the feel of a reality show – and the winner will be brought to Silicon Valley to meet with a number of developers. Google’s Director of Developer Relations for the Southern Region, Nick Bortolotti, spoke with Latin Business Chronicle about the details of the competition, why SMEs are important for Google, and the exciting reality of the region’s growing tech industry. 

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