LOADING

Type to search

Starbucks brings their coffee to Colombia

Share
The chain plans to open 50 stores in five years.

Starting next year, Starbucks will bring their world-famous coffee and café culture to a new market: Colombia. Given Colombia’s famed reputation as a coffee grower, this may sound like bringing ice to Eskimos: indeed, Starbucks has a 42-year history of importing beans from the country, and is the world’s premier buyer of Colombian Arabica coffee. But Starbucks is confident it can bring the “Starbucks Experience” to the country and win customers through its high-quality product and uncompromised experience. Additionally, the Colombian locations will be the first in Latin America to harvest, roast, and process the coffee in-country. LBC spoke with Starbucks CFO for Latin America Carlos Mario Estefan about some of the company’s plans for its newest expansion.

To read this post, you must purchase a Latin Trade Business Intelligence Subscription.
Previous Article
Next Article

Next Up

Scroll to top of page