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A “Big Bang, the establishment of a new Mexico,” is how the newly appointed head of ProMéxico, Francisco Gonzalez Diaz describes this moment for Latin America’s second largest economy.

Gonzalez - former ambassador to Germany, has a three-pronged mission: to attract foreign investment, to internationalize Mexican companies, and to manage the country’s image. Although it is not easy, it seems to be easier now than it has ever been before. The wave of reforms the government has introduced hasgenerated a new euphoria around this country.

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