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SAP: Pedal to the Metal

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By the end of this year, German technology company SAP will achieve 14 consecutive trimesters of double-digit growth in Latin and the Caribbean. What’s the secret behind their growth?

For Rodolpho Cardenuto, president for SAP Americas, the most important thing is this: “we need to be closer to our clients.” In his opinion, you can’t employ the same sales pitch throughout the region. There are many Latin Americas, he says, and you can’t tackle the region with a one size fits all approach: “The more focused, the better,” he says. “There’s many shades of gray,” he says: “We went to get into the details, as detailed as we can possibly be,” he told Latin Business Chronicle.

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