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Staying close to customers is critical for success in Latin America

Such is the advice of Emerson Process Management CFO Alex P. Russell

As the CFO for Emerson Process Management in Latin America, Alex P. Russell views his job “as beinglike the director of an orchestra,” where the musicians include customers, suppliers and other executives and managers throughout his company. “You have to make sure that everyone is on the same page,” said Russell, Vice President of Finance Latin America at Emerson, a division of St. Louis, Missouri-based Emerson Electric Co.,whichmanufactures specialized industrial products and provides technology and industry-specific engineering to a range of sectors, including oil, gas and mining. “If the pianist and the violinist aren’t following the score, it’s just noise.”

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