The U.S Latino market's split personality
Migrating to the U.S. can have important effects on consumer habits, studies show
“We Latinos have a bit of a split personality disorder,” says Tatiana Pagés,a Chilean who works as creative director at Green Card Creative, a branding and strategy firm in New York. This is quite common, and is critical for understanding how to market to them. American Latinos are a mix, she points out, and they change their preferences a lot, Latin Business Chronicle reports.
EXCLUSIVE Brazil's Giraffas barbeque restaurants eyes U.S. market
Chain will start by Washington and other East Coast areas before moving West
Giraffas, Brazil’s fourth largest fast-food chain, has its eyes set on conquering the U.S. market. The chain already counts 10 restaurants in the state of Florida, and plans to expand that number to 35 by 2015. CEO João Barbosa told Latin Business Chronicle the chain will move beyond Florida to Washington D.C. as part of its nationwide plan.
Nutresa to buy Chilean pasta company
Takeover expands company's presence to 15 countries
Colombia's biggest food processor, Nutresa, announced it would buy Chile's Tresmontes Lucchetti food and beverage producer for $758 million. "This acquisition expands Nutresa's frontiers to Chile, a market that has a high level of food consumption per capita, is solid, profitable and stable economically and institutionally," Nutresa said in a statment.It added that the purchase would also enable it to achieve earlier its goal of tripling sales between 2005 and 2015., Reuters reports.
Mexico regulator blocks Sherwin-Williams from Comex deal
Combined company would have a market share of 48 to 58 percent, authorities say
Sherwin-Williams's $2.34 billion bid to acquire Mexican paint maker Comex was rejected by Mexico’s antitrust regulator, which said the combined company would be able to set artificially high prices. “It would have been able to set artificially high prices and commit anti-competitive practices to the detriment of consumers,” the regulator said, Bloomberg reports.
Peru expects to invest up to $8 billion in mining this year
Sector has been a key driver of the country's decade-long economic boom
Peru's National Mining, Oil and Energy Society expects mining investments in the country will total $7 billion to $8 billion this year, a slight decrease from 2012. Investments in the sector have increased steadily over the last few years, reaching a record high of $8.6 billion last year as companies develop new mines and expand operations, The Wall Street Journal reports.
Kimberly Clark Mexico reports higher profits Reuters
Fitch: Venezuela's foreign exchange policy faces challenges Reuters
Ecuador private banks' profits fall 38 percent Wall Street Journal
Carrefour sales gain in Latin America Bloomberg
Chile reports fracking milestone in gas find UPI
Asian diesel exports to Latin America likely to fall Wall Street Journal