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The Chinese have become the world’s most important group of outbound tourists. But ,what are Latin American entrepreneurs doing to attract them? They are ravenous for adventure, ready to spend, and their ranks are growing fast. The Chinese have become the world’s most important group of outbound tourists, poised to overtake all other nationalities in sheer numbers this year, said Wolfgang Arit, director and founder of the China Outbound Tourism Research Institute. And, Latin America could be their next port of call. Arit says opportunity is knocking. While an early wave of Chinese globetrotters saw Latin America as distant and […]
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