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Reaching the Unbanked

400 Million potential customers  are still waiting for a bank to find them No one knows exactly how many people are “unbanked” or financially underserved (“underbanked”) in Latin America and the Caribbean. Estimates put the number as high as 70 percent – or more than 400 million – a huge market encompassing billions of dollars in cash and offering big opportunities to those who know how to reach it. The unbanked, who have no access to traditional financial systems, typically pay their bills in cash, are obliged to carry around their earnings or keep them at home – often in […]
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