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Grupo Bimbo: It All Starts With Understanding The Consumer

Bimbo S.A. was founded in Mexico in 1945, just as the world was starting to emerge from World War II. Today it boasts operations in 19 countries (including China), with 153 production plants (42 in Mexico, 111 abroad), 103 registered trademarks, and 127,000 full-time employees. According to Latin Trade’s Latin 500 rankings, in 2011 Bimbo […]
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