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Rediscovering the Identity of a Country

“FOR PERU FROM PERU” Medium: Television/Cinema/Internet Agency: Young & Rubicam Peru Client: PromPeru Product: Country brand Executive Creative Director: Flavio Pantigoso Production: Cine70 Films Director: Ricardo Maldonado One of the toughest advertising challenges is to develop a country brand, and the Peruvian Promotion Commission (PromPeru) turned to Young & Rubicam Lima to carry out the […]
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